Overview
I had the pleasure of working with VREA Cosmetics to launch their new concealer, eye masks and booster serum products. I worked directly with the CEO and owner of VREA Cosmetics to provide product design, packaging design, style guide, UI/UX design, social media video marketing along with brand strategy which led to multiple successful product launch campaigns. All creative work incorporated the VREA branding and the 2021 Pantone color of the year PANTONE 13-0647 Illuminating.
MY Roles
Consultation & Planning: Initial Client Meeting & Conceptual Development.
Production: Product Development, Packaging Development & Product Quality Control.
Post-Production: 3D Modeling & Animation, Video Editing, Graphic Design & Photo Editing.
Marketing: Email campaigns, social media posts, Cosmetic Trends & Generational Makeup Advertising.
Post-Production Tools: Premiere Pro, After Effects, Audition, Photoshop & Blender 3D.
Production: Product Development, Packaging Development & Product Quality Control.
Post-Production: 3D Modeling & Animation, Video Editing, Graphic Design & Photo Editing.
Marketing: Email campaigns, social media posts, Cosmetic Trends & Generational Makeup Advertising.
Post-Production Tools: Premiere Pro, After Effects, Audition, Photoshop & Blender 3D.
3D Generalist: Jeremy E. Grayson
Graphic Designer: Jeremy E. Grayson
Marketing Consultation: Jeremy E. Grayson
Graphic Designer: Jeremy E. Grayson
Marketing Consultation: Jeremy E. Grayson
Static and Video Ads
I created VREA Cosmetics Social Media Static and Video ads for the 4-in-1 Concealer product launch.
I created VREA Cosmetics Social Media Static and Video ads for the 4-in-1 Concealer product launch.
Brand Style Guide
I created VREA Cosmetics 3D model of the 4-in-1 Concealer with UV's and texture maps which was heavily utilized in all advertising campaign for it's clean and flawless renders over product photography.
I created VREA Cosmetics 3D model of the 4-in-1 Concealer with UV's and texture maps which was heavily utilized in all advertising campaign for it's clean and flawless renders over product photography.
Brand Style Guide
I created VREA Cosmetics Style Guide
I created VREA Cosmetics Style Guide
Product Inserts
I created VREA Cosmetics product marketing inserts which shipped on each order.
I created VREA Cosmetics product marketing inserts which shipped on each order.
Packaging Design
I created VREA Cosmetics generic shipping boxes with double sided (inside & outside) printing. I also created VREA Cosmetics Multipurpose Booster Serum product label and pyramid product box.
I created VREA Cosmetics generic shipping boxes with double sided (inside & outside) printing. I also created VREA Cosmetics Multipurpose Booster Serum product label and pyramid product box.
